Redline Engraving & Promotions

Why Mobile Marketing Can Work For You?

rachel — Tue, 22 Jul 2008 18:23:20 +0000

1- Reach consumers only interested in your products. Since you have to be given their number you know they want to hear more about what you have to offer.

2- You can communicate with customers no matter where they are. Most people carry a cell phone on them at all times so no need to sit and wait for them to log-on to their computer.

3- You can learn a lot about your customer’s personal preferences. Mobile marketing done correctly can reveal their individual tastes by seeing which ads they respond to best.

4- Most companies allow you to get demographic information on your customers. With some research, you can find out how to fine-tune your offer by receiving information on sex, age, hometown, and other important information.

5- Mobile marketing allows your offer to be number one. You can spend more time on what you want your offer to portray instead of deciding on paper qualities, layouts, and printing costs.

6- Mobile marketing is environmentally friendly! Sending your advertisement digitally means no more paper.

7- Typically mobile marketing costs much less than traditional direct marketing techniques.

Mobile marketing products include, bumper stickers, vinyl signage, auto wraps, magnetic car signs, custome license plate frames, antenna balls, car flags, and much more!!!

For great mobile marketing products go to www.RedlineEngraving.com click on Promotional Products. Contact “Customer Support” for personalized service.

Think Outside The Box

rachel — Wed, 09 Jul 2008 13:00:19 +0000

Our June 2008 printed newsletter had a Trivia Question.

The question was How many barrels of oil does it take to make the bottle for bottled water for the U.S. annually? Post your guess here by July 31st you may win a cool prize.

Think Green with your promotional products with REuseable water bottles. To see great options visit our website: www.RedlineEngraving.com or call for a catalog: 1-866-582-3652.

Promotional Products… a great way to grow your business!

rachel — Mon, 07 Jul 2008 23:40:46 +0000

Over the past several years we have run the gauntlet of promotional items. From mugs to maps to menu boards, we were always looking for ways to increase our name recognition; without spending an arm and a leg. Consumers may see your ad on TV during the late night news, but will they remember your number when their toilet is overflowing or they wake up with no hot water? We found that our #1 source of advertising and name recognition will always be our vehicles. Our large Red and Black logos and company information cruising around every day really gets us noticed. “Why I see your trucks all over the valley!” (We only have 3). It has taken us about 4 years to find what works for us. Since our Logo is so well noticed; why not leave every customer with that logo along with a phone number? Enter Redline Engraving and Rachel Reber. Together we developed a “gift packet” for all our customers. Since our employees are our only sales reps; they get the opportunity to not only service the customer, but to give them a gift in return for their valued business. Our packets contain 2 pads, a pen, a coupon for their next service and chocolate! We change the type and delivery of the chocolate, specifically related to the season. Redline offers everything from “You make the Difference” chocolate bars to colorful foil wrapped chocolates to cover any season or holiday. At first, we struggled with packaging and again, Rachel came through by providing us with great bags and stickers. We know that it’s working for us; simply by the amount of coupons we get back and the comments we get, thanking us for the “little gift” they received. The chocolate will be consumed, but the pads and pens will stay in the home to be used on a daily basis. The coupon, I am told, usually goes up on the refrigerator. Some come back to us in pretty bad shape but do come back. Last week a customer from 2007 called and said it was time to come back to her home to repair her dripping faucet because the pen we left her (that writes so well) was just out of ink. I assured her; we would bring more. The cost to us for our packets ranges from $1.50 to $3 depending on the season. Interesting enough, we have not done TV ads and have steadily decreased the amount of phone book advertising we began with; and our customer base continues to grow. We believe a lot of our new business is customer based word of mouth advertising. People away ask their friends and neighbors for recommendations. In our opinion, your customers will always be your best source of advertising. How better to leave your name and phone number with them, than a promotional item specifically designed to be used or consumed by them. The catalogs are full of ideas and the help is out there. These days money is scarce for most homeowners. We not only try to provide them with the best service possible; but we want to leave them with a “Thank you gift” they can use, as well as a way to find us next time! Promotional items used in the right way, can work for your business.

By Barbara Barnes

Barnes Plumbing

Medford OR

541-245-1955

Why Calendars for Advertising?

rachel — Sat, 24 May 2008 22:13:40 +0000

Advertise your business year-round with calendars. For decades, calendars have been popular advertising items, serving as useful references for company names addresses and phone numbers.

Why Calendars for Advertising?
*The average Calendar may be viewed up to 15 times per day.
*Calendars may also be seen by associates, customers, family, & friends, keeping your name in their minds for a longer time period.
*94% of business recipients remember the advertising message on their calendars.
*82% of recipients conduct business with the advertiser.
*Winning businesses use calendars as giveaways because they are an important organizational tool.
*The average home has 4 calendars and most people in the business world have at least 2 calendars on or around their desks.

There are hundreds of calendar shapes, styles, & themes. There is a calendar for every budget.

The best time of year to purchase calendars is before May or June of the previous calendar year. This is when the best pricing is available. You can get great promotional calendars at www.RedlineEngraving.com

Tell us your calendar advertising success story!

Quote of the week 5-26-08

rachel — Sat, 24 May 2008 22:02:53 +0000

“Take up one idea. Make that one idea your life-think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success” –Swami Vivekananda